via NYT, Sol LeWitt, Master of Conceptualism, Dies at 78:
To the sculptor Eva Hesse, [Sol LeWitt] once wrote a letter while she was living in Germany and at a point when her work was at an impasse. “Stop it and just DO,” he advised her. “Try and tickle something inside you, your ‘weird humor.’ You belong in the most secret part of you. Don’t worry about cool, make your own uncool.” He added: “You are not responsible for the world – you are only responsible for your work, so do it. And don’t think that your work has to conform to any idea or flavor. It can be anything you want it to be.”
Nice article on how he moved in and out of fashion, between conceptualism and minimalism and beyond – and you can see traces of what led to how many generative artists think today.