{"id":1243,"date":"2006-06-29T13:49:10","date_gmt":"2006-06-29T11:49:10","guid":{"rendered":"http:\/\/nathanielstern.com\/blog\/2006\/06\/29\/when-new-technology-is-sort-of-like-is-a-marketing-gimmick\/"},"modified":"2006-06-29T13:49:10","modified_gmt":"2006-06-29T11:49:10","slug":"when-new-technology-is-sort-of-like-is-a-marketing-gimmick","status":"publish","type":"post","link":"https:\/\/nathanielstern.com\/blog\/2006\/06\/29\/when-new-technology-is-sort-of-like-is-a-marketing-gimmick\/","title":{"rendered":"When new technology is sort of like is a marketing gimmick"},"content":{"rendered":"<p>You probably know what greenbaiting is, right? Like when they put hybrid engines in an SUV?&nbsp; Or when they put 20% post-consumer content in paper plates and call them &quot;eco-plates?&quot; Tonight, I think I experienced the same thing in technology and entertainment. I went and saw <u>Superman Returns<\/u> at the Tuttleman IMAX in Philadelphia.<\/p>\n<p>The movie was great, but I wasn&#8217;t so hot on the IMAX. This wasn&#8217;t my first IMAX experience, but it was the first time I&#8217;d seen a traditional movie on one, as opposed to some nature film or whatever.<\/p>\n<p>I&#8217;m not really sure the movie was shot on IMAX tape. It definitely, definitely warped at the edges throughout the movie. This distracted me the whole time.<\/p>\n<p>The lower corners noticeably did not fit on the screen. They had it too wide. No one would have objected if they would have pulled it in a few degrees. it still would have been huge.<\/p>\n<p>I also found that during some of the really chaotic scenes where a lot is happening yet the director shoots in close so you can hardly tell what, you <em>really<\/em> couldn&#8217;t tell what with the IMAX. In fact, the screen almost seemed to black out during the really chaotic close stuff. Again, distracting. I will also be interested to see it in a regular theater and see if anyone ever looks blurred. Many parts of the scene often appeared blurred at times. Again, possibly another effect of projecting at a level the original film had not been meant for.<\/p>\n<p>The biggest problem, though, was that there really was hardly a good seat in the house. The seats were far too close to the enormous screen. I was turning my head through the whole thing and I could never see take in the whole screen at once. And my seat was roughly in middle. I feel very badly for anyone further down.<\/p>\n<p>At the start of the movie, they run a little text across the screen and everyone laughed because no one could really read it. It was too big and we were all too close.<\/p>\n<p>In the end, I wish I would have seen it at a normal theater. I feel like I was suckered in to see it on the super-high-tech screen. <\/p>\n<p>Overall, though, it was a great film. Then again, I know I&#8217;m a sucker for big heroes and heroics. I like being a sucker for that, though.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably know what greenbaiting is, right? Like when they put hybrid engines in an SUV?&nbsp; Or when they put 20% post-consumer content in paper plates and call them &quot;eco-plates?&quot; Tonight, I think I experienced the same thing in technology and entertainment. I went and saw Superman Returns at the Tuttleman IMAX in Philadelphia. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,15,9,25,5],"tags":[],"class_list":["post-1243","post","type-post","status-publish","format-standard","hentry","category-art-and-tech","category-brady-dale","category-pop-culture","category-reviews","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9blZT-k3","jetpack-related-posts":[{"id":1016,"url":"https:\/\/nathanielstern.com\/blog\/2006\/01\/16\/at-interval-2006\/","url_meta":{"origin":1243,"position":0},"title":"at interval, 1977 \/ 2006","author":"nathaniel","date":"16 January 2006","format":false,"excerpt":"Spent most of the weekend working on a new video piece for the t-minus 2006 festival, an exhibition and DVD produced by Joshua Goldberg and Chris Jordan, New York City. It's likely to be the first in a small series of \"lapses,\" which play with time and language by compressing\u2026","rel":"","context":"In &quot;art&quot;","block_context":{"text":"art","link":"https:\/\/nathanielstern.com\/blog\/category\/art\/"},"img":{"alt_text":"video still from at interval","src":"https:\/\/i0.wp.com\/nathanielstern.com\/images\/at_interval.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":228,"url":"https:\/\/nathanielstern.com\/blog\/2003\/11\/10\/matrices-suck\/","url_meta":{"origin":1243,"position":1},"title":"matrices suck","author":"nathaniel","date":"10 November 2003","format":false,"excerpt":"The new Matrix movie has to be one of the worst films I've seen in years - and I see a lot of movies. A cluster of Mac G5s at Virginia Tech highlighted as likely to be the 3rd fastest super-computer in the world (and the cheapest on the market!)\u2026","rel":"","context":"In &quot;news and politics&quot;","block_context":{"text":"news and politics","link":"https:\/\/nathanielstern.com\/blog\/category\/news-and-politics\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":82,"url":"https:\/\/nathanielstern.com\/blog\/2003\/05\/25\/reloaded-not-very-good-but-witing-for-sequel\/","url_meta":{"origin":1243,"position":2},"title":"reloaded (not very good, but waiting for sequel)","author":"nathaniel","date":"25 May 2003","format":false,"excerpt":"So I went to see The Matrix: Reloaded yesterday, being the geek I am, and I thoroughly enjoyed it. Needless to say, the graphics were \"out of this world\" and the continuations and contradictions of what we were led to believe after the first movie are what made it interesting.\u2026","rel":"","context":"In &quot;pop culture&quot;","block_context":{"text":"pop culture","link":"https:\/\/nathanielstern.com\/blog\/category\/pop-culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":612,"url":"https:\/\/nathanielstern.com\/blog\/2005\/05\/27\/blogging-the-commons\/","url_meta":{"origin":1243,"position":3},"title":"blogging the commons","author":"nathaniel","date":"27 May 2005","format":false,"excerpt":"me & the double L (that's the larry to the lessig) remix Howdy y'all. Am at the commons sense conference, and was just on a panel discussion with Megan Knight (PhD Wits), Vincent Maher (New Media Lab, Rhodes\/Grahamstown) and Matthew Buckland (Mail & Guardian online). It was a pretty cool\u2026","rel":"","context":"In &quot;art&quot;","block_context":{"text":"art","link":"https:\/\/nathanielstern.com\/blog\/category\/art\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":634,"url":"https:\/\/nathanielstern.com\/blog\/2005\/06\/12\/blue-movie-still\/","url_meta":{"origin":1243,"position":4},"title":"blue movie still","author":"kaganof","date":"12 June 2005","format":false,"excerpt":"","rel":"","context":"In &quot;kaganof&quot;","block_context":{"text":"kaganof","link":"https:\/\/nathanielstern.com\/blog\/category\/old-categories\/kaganof\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1485,"url":"https:\/\/nathanielstern.com\/blog\/2007\/06\/04\/broad-cast-response-2007\/","url_meta":{"origin":1243,"position":5},"title":"Broad Cast Response, 2007","author":"nathaniel","date":"04 June 2007","format":false,"excerpt":"Here's a little preview of one of the pieces I've done (produced this week) for the iCommons Summit in two weeks - it'll simulcast in SL as well... Conceptualized in collaboration with Nicole Ridgway, for Broad Cast Response, I captured the entirety of the 1990, teen angst, pirate radio movie\u2026","rel":"","context":"In &quot;art&quot;","block_context":{"text":"art","link":"https:\/\/nathanielstern.com\/blog\/category\/art\/"},"img":{"alt_text":"Broad Cast Response","src":"https:\/\/i0.wp.com\/nathanielstern.com\/images\/broad-cast-response.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/posts\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":0,"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/posts\/1243\/revisions"}],"wp:attachment":[{"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/categories?post=1243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nathanielstern.com\/blog\/wp-json\/wp\/v2\/tags?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}