Daniel Hirschmann @ Upgrade! Joburg
As you can see, our first Upgrade! here in Johannesburg was a huge success! Nice big attendance for a Soiree (upgraded), and there was general excitement around being plugged in to a global network of artists and curators, about MTAA and turbulence.org’s upcoming virtual and physical visitations to our space, respectively.
Hirsch mostly talked about his experiences at Benetton’s creative industry venture, Fabrica. It was interesting to hear about the importance of networking, proposal-writing, quality images and representation of not-yet-formed projects… It was comforting to know that creative industry, like the art world, is also largely based on who you know and how you know them.
Of course, Daniel also spoke about his work in Nice, his upcoming show at the Pompidou, and some of the projects he proposed that may one day yet get produced. Mostly, his energy, can-do attitude, excitable charm and technical know-how made the day - a personality that kept us all on our toes….

Daniel Hisrchmann @ Digital Arts, WSOA. photo credits: me
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